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Technical SEO vs On-Page SEO: What's the Difference?

If you are trying to boost the visibility of your website, you must have come across the terms technical SEO and on-page SEO. They may sound alike, but they deliver distinct purposes. At One World Technologies, we offer professional technical SEO services to ensure that your website is structured in a way that search engines can crawl, index, and rank. In this blog, we will discuss the difference between technical SEO and on-page SEO, why they both are essential, and how a complete strategy from One World Technologies, a reliable technical SEO agency, can assist your business in expanding online.

What Is Technical SEO?

Technical SEO involves the improvement done to the website behind the scenes so that search engines can access, crawl, index, and comprehend the site effortlessly. Although the fixes involved in technical SEO do not directly affect the content users read, they play a pivotal role in how the content performs in search ranking.

Common elements of technical SEO include:

Website speed and loading time
Proper indexing
Crawl error fixes
Mobile friendliness
Secure connection (HTTP)
Clean and simple URL structure
Fixing broken links
Canonical tags
Eliminating duplicate content
A robust technical SEO audit can assist in recognizing the issues that prevent search engines from understanding the website properly. At OWT, we conduct detailed audits by utilizing a complete technical SEO checklist to make sure every single problem is found and fixed.

What Is On-Page SEO?

On-page SEO optimizes what is on the webpages. This consists of text, keywords, images, formatting, internal links, and many more. It emphasizes making each page more useful and pertinent to both the user and the search engine. You can consider technical SEO to ensure that the website runs smoothly, and on the other hand, on-page SEO makes sure that content is valuable and comprehensible.

A vital component of on-page SEO includes:

Keyword optimization
Title tags
Meta description
Header tags (H1,H2, etc)
Internal and external linking
Content readability
Formatting
Structured content
Unique, high-quality content

If technical SEO constructs the framework of the website, then the on-page SEO assists in filling each page with high-quality content that ranks.

How Are They Different?

The difference between technical SEO and on-page SEO lies in what each focuses on. Technical SEO is responsible for the backend of the website. Its job is to ensure that the site crawls effortlessly, loads faster, and is free from all technical errors. It is mainly for the search engine. On-page SEO, as an alternative, guarantees that content appears on particular pages. It improves the site for both users and search engines by including relatable keywords, formatting, and linking. Collectively, they assist search engines in locating the website and understanding why it should rank higher than your competitors.

Why Do You Need Both?

Few people believe that they only require one kind of SEO, but the reality is that both technical SEO and on-page SEO are significant. Without technical SEO, search engines will not be able to index your pages, even though your content is outstanding. Similarly, without on-page SEO, your pages will not show up in searches because they do not target the right keywords or aren’t helpful for the users. You can suppose that technical SEO is like the foundation of a building, whereas on-page SEO is the interior. One supports the other. You require both for a solid and research-friendly website.

What Is A Technical SEO Audit?

A technical SEO audit involves a full assessment of the site. Find out and fix the issue that affects the visibility on Google. Technical SEO auditing usually covers:

Page Speed – This involves the time your website takes to load on desktop and mobile.
Mobile Usability – Ensure that your site is responsive and easy to use on smartphones.
HTTP – Make sure your connections are secure.
Indexing and Crawling – It is necessary that search engines can access all important pages.
Redirect and Error – Broken link should not be there.
Canonicalization – This tells Google which version of the pages is the main one.
Duplicate Content – This involves multiple pages saying similar things.

At OWT, we use a comprehensive technical SEO checklist to ensure that we do not miss any of these crucial concerns.

What Makes On-Page SEO Promising?

Now that the technical site is taken care of, let’s talk about the content. On-page SEO helps you when someone types a question on Google, and it makes sure your site appears. To accomplish this, one must:

Employ keywords naturally
Write clear, useful, and original content
Structure content with suitable heading (H1, H2, etc.)
Optimize the meta title and description to attract clicks
Include internal links to related pages
Make use of short keyword-rich URLs
Ensure that your content is formatted in short paragraphs, bullet points, or sections.

All these measures assist search engines in matching your pages and what users are looking for, and keep users on your site for a longer duration.

How Does One World Technologies Help?

At OWT, we provide a complete SEO solution that combines both technical SEO and on-page SEO strategies. What we do exactly:

Execute a complete technical SEO audit.
Employ a tested technical SEO checklist to fix all backend problems.
Upgrade site speed, mobile friendliness, and crawlability.
Write an optimal title, heading, and meta description.
Improve content with strong keyword use
Elevate user engagement with the help of clear layouts and useful internal links.
Track the progression with regular reports and SEO analytics

We are not just the agency; we are your SEO companion. OWT enables your website to function at its maximum capacity.

Final Thoughts

If you desire to promote your business online, then focusing on only one type of SEO is ineffective. You require a combination of technical SEO and on-page SEO to make your website rank well on search engines. While technical SEO makes sure that search engines can find and comprehend your site, on-page SEO ensures that users find your content helpful and easy to read. At OWT, we offer complete technical SEO services that are tailored to your business requirements. Enhance your online visibility by starting with OWT right now.