How to Design a Law Firm Website That Converts Clients?

How To Make a Law Firm’s Website Stand Out? 

Determine Your Target Audience First
Before you start the web development work, find the target audience and define your website’s goals. Depending on your expertise and experience, you would love to work with individuals and business organizations looking for legal representation. 

Take time to determine potential clients, their needs, geographical location, etc., and set your goals accordingly. These could include increasing consultations with clients, retaining old customers, educating people on legal topics, etc. Knowing all these factors will help you guide the web development process and create a website that catches the audience’s attention. 

Choose A Website Design Platform
This decision is very important as it will affect the site’s performance. If you need a single page or a small website, choose a platform that supports search engine optimization, responsive design, and seamless user experience. On the other hand, if you want to represent a big law firm on the web, consider having a static website. It has outstanding benefits, such as quick loading time, improved security, ease of development, and maintenance. 

Work On Website Design and Layout
If you want to give a unique digital identity to your law firm, pay special attention to website design and layout. Choose an attractive design pattern and layout that stands out. Here are our recommendations-

• Keep the website design and layout as simple as you can. There should be enough white space on the site. 
• Place all information above the fold. 
• Include compelling call-to-action buttons on all important pages on your website. 
• Use your brand colors throughout the website to make it easily recognizable even in a crowd of many sites. 
• Select easily readable and web-friendly fonts. Choose standard sizes for body text (14–16 px) and ensure headers stand out with larger & bolder fonts.
• Place your logo on the top left of the website. It attracts the audience at first glance. 
• Keep the website navigation path as simple as you can. It allows users to easily navigate from one place to another on your website & spend more time on it. 
• Pay special attention to website loading speed and mobile responsiveness. These two will determine its ranking on the web. A website must be responsive to all Internet-enabled mobile devices & must load faster. 

One World Technologies has extensive experience in law firm website development. We can create visually appealing sites per your instructions and take all possible measures to make them stand out. 

Fill The Website With Unique Content 
When you create a law firm website, use high-quality and SEO-optimized content. It will help you get it listed in Google’s index and then be displayed in its SERPs. 

Creating high-quality website content requires extensive research and analysis. You should always trust OWT in this regard. We have a team of professional content writers with several years of experience. They write SEO-friendly content for websites, blogs, etc. As a result, your law firm website will have a good start right from its successful launch. 

Add All Essential Pages To Your Website
A law firm’s website should have all the required pages to attract clients and convert them into leads after initial conversations. It may have a home page, practice areas, attorney profiles with images, case studies or testimonials, contact information, social media pages, blog, etc. 

Optimize Your Site For Local SEO
Law firm website optimization is very important for its ranking on search engines. That is why you must optimize your website with the latest SEO practices. 

At OWT, we do it in a proper sequence. It helps the site beat the heavy competition and quickly get displayed in search results. Usually, we take the following actions to optimize your site with local SEO-

• We research and add high-performing keywords (both primary and secondary) to your website. 
• We make URLs short, simple, and readable. Whenever it is possible, we use keywords in URLs. 
• We optimize web page titles, subtitles, and meta descriptions appropriately. 
• We use header tags (H1, H2, H3, etc) as per the requirement to organize the content. It helps Google to easily identify your content & possibly display it in search results. 
• We optimize images with ALT tags. 
• We add an SSL certificate to your website. It displays that the website is safe for browsing and attracts more visitors. 
• We add structured data markup to your website. 
• We create and optimize your Google My Business profile with accurate business details, etc.

Check Your Website Before Launch
During website development, the chances of mistakes are very high. So, once the web development work ends, check it for all possible errors. Fix all issues related to loading speed, navigation, design, layout, mobile responsiveness, cross-browser compatibility, etc. Once you have successfully resolved all issues, launch your site and keep it under review for at least 7 to 10 days. Look for technical issues and eliminate them immediately.