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How Website Maintenance Impacts SEO & Google Rankings?

In today’s highly competitive business world, individuals and companies expect their websites to appear in the top search results of Google. It allows them to constantly find new customers, promote their products and services with little investment, and generate impressive sales. Here, search engine optimization plays an important role. It helps a website/blog appear in Google’s top 10 search results with different keywords and search terms.

However, website maintenance issues can spoil all your efforts to promote a website and generate results. Active Internet users dislike visiting sites with broken links, outdated design/content, security vulnerabilities, etc. It wastes their time, and they cannot find the required information, products, or services. Even Google will remove such websites from its index if issues are not addressed immediately.

Website maintenance services will offer an immediate solution to all these problems. But how? Let’s discuss.

How To Know Your Website Needs Maintenance?

Do you regularly optimize your website with the latest SEO practices, but there are no significant results?
Has your website have too many broken links?
Is your website’s loading speed slow?
Is your site’s design and layout outdated?
Is the bounce rate of your site very high?
Does your website have security vulnerabilities?
Is your website filled with outdated content?

If so, start looking for website maintenance services.

Can I Fix Website Maintenance Issues Myself?

Today, an overwhelming number of individuals from different backgrounds have their sites. Not all have the technical knowledge, expertise, and tools to deal with multiple website maintenance issues. With limited knowledge of website creation and management, you can fix basic problems. You should contact a professional IT company to tackle complex website maintenance issues without flaws.

Website Maintenance Services: One World Technologies is Here To Help You!

On the global Internet, you can find multiple companies that offer website maintenance services. One World Technologies is one of them. With several years of experience in website development and management, we have all the tools, and technologies to address different issues with websites of varying complexities. We offer customized solutions to all- bloggers, solo entrepreneurs, professionals, startups, small and big companies, E-commerce platforms, etc. Just discuss your requirements with us and allow our team to eliminate all issues with your website.

What is Your Website Maintenance Cost?

The website maintenance cost depends on its size and complexity, security needs, maintenance tasks, content management system (CMS), etc. It’s very difficult for us to give an exact estimate for website maintenance costs. Discuss your requirements with us and explain the improvements you want to see on your site. We will customize the service cost accordingly, enabling you to save a significant amount of money.

What Problems Can You Solve With A Website?

Thanks to a team of professional web developers, digital marketing individuals, quality controllers, and content writers, we can fix all website issues. Here is a list of some problems we tackle-

Website Debugging
Website bugs are one of the main reasons behind their poor performance. Errors in coding, logic flaws, incorrect feature implementations, compatibility issues with different browsers or devices, user input errors, problems with APIs, etc, indicate that your website is infected with bugs.
Our team will find all possible bugs in your website and debug them in a proper sequence. It will eliminate issues like incorrect data display, visual glitches, broken functionality, etc. After debugging, your website will start operating normally.
Website Design Update
Remember, you have 8 seconds to attract users’ attention when they come to your site and decide to leave. They must spend time on a website, browse pages, read the available content, and take actions (like subscribing to Emails, placing orders for premium products/services, generating a question, etc,). If individuals land on your site and close it immediately, you need to update its design and layout without any delay.
People always love to visit beautifully created websites. Due to frequent changes in the web design industry and the changing moods of customers, you need to update your website with the latest layout, color scheme, typography, images, multimedia elements, etc.
Our website design and development team has excellent knowledge of the latest industry trends and people’s expectations from websites. As required, they will update your website with the latest design elements. Furthermore, they also perform A/B testing to see which website design works well for your brand. So, you get a beautiful website that stands out and attracts people’s attention at first glance.
Fixing 404 Links
Google hates websites with too many broken links, technically known as 404 pages. It creates a negative impression of a brand, product, or service in the mind of the targeted audience and they don’t visit such websites again. That is why, we find all 404 pages on your website & fix them either by updating the content or redirecting the user to a new page with similar products/services.

Website Loading Speed
It is one of the most important ranking factors in Google. All websites must load within a few seconds when users try to visit them. If a particular site takes more to load, users will flee immediately. Moreover, Google will not display it in its top search results, which is a direct loss to its owner.
Therefore, we examine the causes of the slow loading speed of your site and eliminate them immediately.

Elimination of Security Vulnerabilities
Always remember that criminals constantly attack popular and high-performing websites and try to steal valuable data for monetary benefits. So, your website may have many security issues you are not aware of. It causes a sharp decline in its ranking on Google and business opportunities.
We examine websites for multiple security issues (such as XSS, broken authentication, SQL injection, broken access control, insecure direct object references, server-side request forgery, etc, ) and fix them immediately. We make your website safe for use.

We Make Your Website SEO Friendly
If your website is not ready for search engine optimization, you will lose your investment and business opportunities. There is no benefit in optimizing a website if it lacks suitable keywords, updated content, etc.
We conduct the SEO audit of your website and may add suitable keywords, high-quality content, images with ALT tags, short explainer videos (of products/services), etc. It will make it ready for SEO, helping you to get more traffic & business opportunities daily.

Mobile Responsiveness
All websites must appear very well on different Internet-enabled mobile devices if they want to secure a better ranking in Google’s SERPs. Missing viewport meta tags, fixed width layouts, large, unoptimized images, poorly designed navigation menus, and inadequate use of CSS media queries are some reasons why a website is not mobile responsive.

We fix all these issues and ensure websites appear well on Internet-enabled mobile handsets of different sizes.

Conclusion

You can’t ignore website maintenance requirements if there is a significant decline in traffic, user engagement, and revenue generation. Before a small problem turns into a bigger one, contact us at OWT, see our website maintenance packages, and choose one that fits your needs.

Our experts will eliminate all possible issues with your website and make it ready for digital business. Our customized solutions for website maintenance allow you to maintain a strong digital presence around the clock throughout the year, stay away from technical ifs and buts related to website maintenance, focus your attention on core business activities, & generate more revenues every month. Contact us now for more information & free cost estimates.