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How Regular SEO Maintenance Boosts Your Rankings?

Search engine optimization determines a website’s rankings on the web and the volume of business its owner will get. It’s a continuous process and requires regular checkups and improvements to keep a web business profitable. Have you seen a sharp decline in your site’s ranking, clicks, performance, and user engagement despite optimizing it with the best SEO practices? If yes, then it’s time for its SEO maintenance. Once done properly, your site will start performing well on various parameters, helping you meet your daily, weekly, or monthly business objectives. Let’s elaborate on this further and explore how it benefits your organization.

What is SEO Maintenance?

Simply put, SEO maintenance is an ongoing process of monitoring, updating, and optimizing a website to improve its ranking in SERPs and increase organic traffic. Digital marketing companies conduct SEO audits to identify issues with websites and fix them. Once SEO maintenance work ends, your site may start working smoothly again. It will help you get impressive results even with little effort and stay ahead of your competitors.

How To Know My Site Needs SEO Maintenance?

There are many indicators that tell us a site needs SEO maintenance. Here are some of them-

Broken Links And Redirects

Too many broken links and spammy redirects can affect the SEO ranking of websites and user experience.

Slow Loading Times

Search engines and users dislike slow-loading websites or web pages. People leave slow-loading websites and don’t come back again. Search engines can penalize such websites with a lower ranking in SERPs, causing tremendous losses to their owners.

Content Decay

Over time, website content may become obsolete or have misleading information. It affects its SEO ranking

Excessive Downtime

Frequent downtimes negatively affect a website’s ranking and the brand’s reputation. Urgent action is needed to restore people’s trust and improve the site’s ranking in SERPs.

Outdated Website design

Trends keep changing frequently in website design and development. Furthermore, users’ expectations also change. An outdated website design makes the site look old-fashioned & frustrates visitors.

Changes In Search Intent

Remember, changes in people’s search intent can make existing keywords irrelevant. You may need to search for new keywords to promote products and services & target the right audience.

Google’s Algorithm Updates

The world’s most influential search engine updates its algorithm regularly, which may affect a website’s ranking negatively. It mandates ongoing SEO maintenance. Business people need to make the new changes to the site to align it with new algorithm requirements and maintain its ranking on Google’s SERPs.

Choose One World Technologies For SEO Maintenance

Are you troubled by the decline in performance of your website? Are you searching for a helping hand that can troubleshoot all issues? Well, contact us at One Digital Land- a premier SEO company with several years of experience in website optimization and maintenance. We have a team of highly knowledgeable and experienced SEO professionals who upgrade their skills regularly, enabling us to handle all cases of SEO maintenance and deliver the best solutions to everyone.

Services Included in Our SEO Maintenance Package

We hold detailed conversations with you regarding the issues your website has and work out a plan of action. As required, our SEO auditors make all the necessary changes to the site to improve its SEO performance-

Technical SEO Audit

Our SEO experts conduct a technical SEO audit to find issues affecting its indexing, crawlability, loading speed, cross-browser compatibility, etc. They find the problem one by one & ensure the site is fully ready for search engine optimization.

Fixing Broken Links

As explained above, 404 pages are harmful to a website’s health and overall ranking. We find and eliminate all dead pages on the site. As required, we fill 404 pages with useful content and optimize their URLs or redirect them to a similar page with useful content.

Content Upgrade

Our team checks your website content and may change it fully or partially as required. We may use new meta tags, title tags, keywords, and search terms to make the content more useful both for search engines and users alike. As a result, you may see a sharp boost in website clicks and traffic after SEO maintenance.

Off-Page Optimization

It includes getting high-quality backlinks from authoritative sites, creating and managing a Google My Business Profile, and securing citations. All these will help improve domain authority, thus benefiting your SEO campaigns in the short & long term.

Security and Performance Checks

Website security is important for search engine optimization. Remember, both search engines and users love safe websites. We ensure your website is safe for use and there are no security flaws. Apart from this, we regularly analyze the SEO performance of websites and take all possible steps to ensure their healthy ranking in the SERPs of several search engines. Choose our monthly SEO maintenance package. We will ensure your website is ready for SEO and has high visibility on the web.

Ongoing SEO Maintenance Helps Improve Website Ranking

By using our ongoing SEO maintenance services, you can improve your website’s performance and enjoy long-term success in the online business.

Your Content Remains Fresh and Relevant

Remember, search engines give importance to websites with fresh and helpful content. When you subscribe to our monthly SEO maintenance package, our team, upgrade your old content with new insights, statistics, or examples. This makes your site stand out, giving you its SEO benefits.

We Fix Technical SEO Issues

Remember, even a small technical error (broken links, missing ALT tags, slow page speed, etc) can downgrade your site’s visibility on the web. We fit all these issues, helping search engines to quickly find and index your site or its pages faster.

Easy Handling of Algorithm Updates

We optimize your site with white hat SEO, increasing its ability to sustain Google updates and maintain decent visibility. It gives you a competitive advantage, enabling you to generate more revenue.

Enhanced User Experience

Search engines prefer websites that offer a seamless user experience. Using our ongoing SEO maintenance package allows you to enhance site structure, content flow, and overall design. As a result, people spend more time on the site, read the available content. It decreases bounce rate and increases user engagement. This helps a lot in its SEO ranking.

Conclusion

SEO maintenance is important for all websites. It addresses the core issues the website faces and contributes to its ranking and the business volume its owner gets. Don’t ignore red flags in the form of declined ranking, less traffic, 404 pages, etc. Immediately choose OWT’s SEO maintenance package and give a new lease of life to your website. It will enhance its visibility and performance by leaps and bounds. Our SEO team examines and eliminates all issues that affect the site’s performance.