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How to Improve App Store Ranking: A Complete ASO Guide

You devoted significant time, budget, and creativity to build an app for your business. But it is not providing you the desired results and gains after you submitted it on app stores. The reason behind this can be that your app is not ranking on top in the app store search results. As a result, it is not visible to users, leading to a lack of downloads and loss of revenue. To boost your app store rankings and achieve associated gains, you need to perform the App Store Optimization (ASO) process. It involves focusing on certain things to put your app high in app store search results.

What is App Store Optimization?

The process of app store optimization deals with improving the visibility of an app in various app stores, such as the Apple App Store and Google Play. Its goal is to enhance the optimization of organic downloads. App store optimization is similar to SEO for websites, but it focuses on the app ecosystem. It focuses on making an app increasingly searchable when users search for relevant categories or conditions in app stores.

ASO emphasizes user engagement, rating, and store algorithms. Enhanced app store optimization makes your app appear in the top iOS or Android app store rankings. This eventually translates into increased brand visibility, downloads, and revenue for you.

A Detailed Guide for Optimized App Store Rankings

Here is a comprehensive guide on things to focus on while marketing your app for better app store optimization:

Create an Appealing Title

Creating an engaging and descriptive title is important to attract users. It should perfectly balance creativity with strategy. You should place main keywords naturally in the title for improving the apps’s visibility. But avoid using excessive keywords in the title.

Apart from the keywords, the title should clearly explain what the app does. A keyword-optimized title that resonates with prospective users and explains how it solves their needs will help to elevate your app’s ranking. If required, you can modify the title according to your app’s performance data.

Craft an Engaging App Description

Your app’s description has to be concise yet compelling to capture users’ attention. You can highlight the unique selling points of your app in the beginning. Then you can highlight core features and functionalities of the app. You should mention them clearly and to the point. This will enable potential users to understand what exactly the app is providing them. Afterwards, you can write something to emotionally connect users with your app. It can be about your inspiration or passion behind building the app.

If your app has found a mention in distinguished publications or has earned high ratings, mention them in your description. They will act as social proof and inspire prospects to download your app. Lastly, you can include a strong and easy-to-use call-to-action in the description, which attracts users to download the app.

Other Key Things to Consider

Create Eye-Catching App Icons

You should create an app icon that is unique, bold, and intuitive. It should also be clear and simple, so users can understand it at the very first glance. Using vibrant colours or contrasting shades in the app will make your app icon stand out among thousands of apps. Such an icon can ignite users’ curiosity and drive them to download your app.

Optimize Screenshots & Videos

The screenshots and videos help catch the attention of users and exhibit what your app has to offer them. Therefore, their visuals have to be captivating and attention-grabbing.

Your screenshots should show the best parts or features of your app first. You can also create a short and snappy preview video for engaging users. You should keep its length short. Include a few most important features of your app in the video and end it with a call to action like downloading your app. By creating a great first impression on users, screenshots and videos help to augment your downloads.

Research Relevant Keywords

You should first think of search terms that potential users use for finding an app like yours. Then you should use tools for brainstorming and refining these initial search terms.

You should choose keywords with high search volume, but avoid those with intense competition. Moreover, the keywords should relate directly to your app’s core functionality. If you want to rank your app for high competition keywords, then you have to increase your efforts. You can instead target slightly less competitive keywords for better results.

Analyze Competition, Engage Users & Install Updates

These areas also warrant your attention while forming marketing strategies for elevating your app’s store rankings:

Perform Competitive Analysis

You should also analyze what your competitors are doing. This helps you understand keywords that are ranked highly and discover any gaps that you can leverage.

Keyword research is not a one-time task. Rather, it is an ongoing journey. This is because preferences of users change, trends shift, and new competitors emerge. Therefore, you need to revisit and tweak your keyword strategy regularly to improve your app store keywords ranking and stay ahead of your competitors.

Engage Users

You should engage with your audience directly. This includes responding to their comments and sharing the content created by users. This will help to build a loyal user base and leverage word-of-mouth marketing for popularizing your app. This can positively impact your store’s ranking of your app and increase its downloads.

Don’t ignore the power of user reviews. Respond to both positive and negative reviews from users. This makes them believe that you care about them and remain committed to improving their experience. This human touch can boost your brand’s reputation.

Track Performance & Install App Updates

You need to keep on tracking your app’s performance in terms of organic traffic and downloads on a continual basis. This will help you discover any issues in your app that are impacting users’ experience and causing them to uninstall your app. Thus, you can fix them timely to keep user engagement intact.

Moreover, you can bring regular updates in your app to keep it bug-free or introduce new features in it. Installing regular updates keeps your app well maintained, safe, and attractive for users.

Use Social Media & Press Releases

You should also use social media platforms to create a buzz about your app and make the people talk about it. You can use visually appealing and engaging content that describes your app’s unique features and reasons for using it. You can also use press releases, blogs, and tech news websites to spread a good word about your app.

You must consider and focus on all these areas while making marketing strategies for promoting your app on app stores. Because this helps it achieve higher rankings in app store search results. Moreover, this translates into improved user engagement and increased organic traffic, downloads, conversions, and revenue for your business. Thus, these areas play a vital role in the success of your app and your business.

Conclusion

Performing tasks related to app store rank tracking, keyword research, creating title and description, etc. to enhance your app’s rankings may overwhelm you. Alternatively, you may not have the skills or expertise to perform these tasks yourself. Therefore, you can assign this job to seasoned app marketing experts of One World Technologies. They have proven expertise in forming custom and effective app marketing strategies and campaigns for various businesses. Their efforts help to improve your apps’ ranking on various play stores. This eventually delivers various associated gains like improved user engagement and the generation of more downloads, organic traffic, and revenue to your business.