Logo is important to brand identity. While to consumers, logos serve as a link between a company and its product; to the company, it is an image that serves as a point of recognition on which their branding hangs. To our designers, they represent the creative challenge of assimilating our clients’ ideas of their business into one single graphic.
Today, when a website is as important a requirement for a business as a business card is, importance of an impactful logo design couldn’t be over-emphasized.
The demand for good logo design and the sheer number of design companies offering so poses a valid question: Which One?
Prepared with these, we take the job to our process that comprises of Research – Reference – Sketching & Conceptualizing – Presentation
While we never copy anything from anywhere, we are open to healthy learning from other popular brand as to which features, of their logos in particular, could have afforded them such wide appeal. At the outset, we strictly avoid cliches. So a Grid in a Globe is a total no-no for ‘International’ and so is stock or clip art. Original human artistry is what we aim to do your logos with. We encourage our clients to work with us and would not be satisfied with a one-line specification that ‘the logo should be iconic’. We need to get into your mind and your business to do a logo that impacts your audience.
In any logo design undertaking, our designers’ initial move is to sketch. We treat this the best way to sum up ideas initially and once they solidify a little we take on to the computer. We always do our logos using vectors so it can be easily rescale without quality loss.
Typography is another important aspect we treat very carefully since it is central to logo design. Whether we choose a font from the ones available or create our own, simplicity and legibility is paramount in our choice. We also avoid making the font too stylish or extraordinary lest it starts boring in the long run.
Logo fonts should be according to the qualities of the brand and printer-friendly. We ensure so.
Space management within and around a logo is another integral part of our design. Where we can, We provide in a design an exclusion zone in the shape of space around our logos so the logo itself stands protected from encroachment and that this space is included each time they are reproduced on any media.
Logos need to work both in Black & White as well as in color. Colors can impart some great connotations if chosen well. While we choose colors to express the best of design we are careful our logo designs do not have are not too many colors or overwhelming shades. Our designers strive to deliver you logos that are created after a lot of consideration invested in each of their aspects. They are designed that your brand strikes your audience a winner.
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