A Website, Mobile App or any online asset such as your logo, banners etc. not only represents your business on the Web, but could also be potentially served to an unlimited audience. The care and professionalism that should go in building these cannot be over emphasized therefore.User Interface (UI) and User Experience (UX) are two important components of Web design, App design or any design meant for the consumption of your online visitors. A well-designed online system must take these two in account to be an impactful design.

UI design involves identifying the purpose of any online system and users’ needs it is supposed to address. Based on this understanding a GUI (Graphical User Interface) is created that enables users to fulfill their needs without overwhelming them with the visuals of the UI. In other words, it is about a user-centered web or mobile design that allows users to accomplish their goals most efficiently and simply.

It is important that design components provide a good visual feel to the user and not get in his way of seeking information.
At the same there should be enough design elements so the sitedoes not seem too textual.