Social Media offers great incentives for all types of businesses. With people talking, sharing, commenting on every image, video, article, it is a great platform for any business to be on. Even small business may come to stand at par with big ones in terms of following they may earn with correctly executed campaigns.
Social Media Marketing (SMM) is all about how well you talk about your business to people and how many listen.
An effective campaign starts with defining your business goals, your target audience, their social media usage habits and what you want conveyed to them.