Subdomains in Online Marketing Strategy


Subdomains in Online Marketing Strategy

Few people are aware that Search Engines treat Subdomains as separate, independent domains.

So, to given an example, main domain and Sub-domain, are two different domains to Search Engines.

Just like the example above, you may create an entirely new website through Sub-domains and as mentioned above, they are treated as independent domains by Google and others anyway.

Subdomains are easily created through your hosting control panel by prefixing any name of a product or service before the main domain. For example,, and so on.

These are free to create and offer excellent opportunities to form online marketing strategies.

Since you may create up-to 100 subdomains over a main domain, this implies that you may use one domain to create up-to 100 websites – big or small – via subdomains.

This has many important implications to your Internet marketing strategies, a few of which we will discuss below.

Content Infusion

Subdomains are a great way to attach large content on a single theme with your website. For example if you have content on online marketing then it is a smart move to create a subdomain and post that content in the shape of a small, informative website on the topic of online marketing.

Even if this website grows over a period of time there is no harm since Search Engines would treat it as an independent website anyway.

SEO Ranking Improvement

Subdomains have a good impact on your website ranking for two reasons.

One, since Search Engines treat your subdomain website as an independent web address, unrelated to your main domain, any search on the web-users’ part that brings your website in the search listings will also bring the subdomains alongside. This will push the visibility of your competition down.

Two, a subdomain website serving content on a special topic will enhance your main website’s credibility, seriousness and also legitimacy in some ways.

However make sure that subdomains always serve content that is related to the theme of your main website.

For example, is an IT company providing services in Web design, Web development, Mobile Application development and Digital Marketing.

Therefore, it would be good to have subdomains based on any of the above topics but not on totally unrelated topics like Gardening, Pets etc.


When your URL appears on another website under a different domain, it is called a Backlink.

The more backlinks a website has, the more Search Engines deem it popular. Since search engine ranking is directly proportional to the popularity of a website, backlinks are great contributors to your website’s ranking.

Now, subdomains are independent web addresses as explained above plus you also own them. You are therefore free to add backlinks to your main domain within the content posted on your subdomains.

Backlinks, also known as incoming links, are highly valued by search engines and should play a major role in your SEO strategy.


You pay for registering a domain, whereas you may create up-to 100 subdomains on a single domain for free (Many Web hosting companies provide only a set number of free subdomains – be sure to inquire whether subdomains are included with your domain name registration)

Instead of paying domain name registration fees for a new website, create a website subdomain with unique design and content.

Your Brand

Subdomains are Web addresses built around your business’ main website. This increases visitors’ sense of familiarity and trust, which helps you support your brand.

If your website is large enough to break down into sections then subdomains ensure visitors know that these sections are a part of a single website.

And yet a subdomain is an independent URL from Search Engines’ perspective.

This benefits your brand tremendously since you can adopt a different online advertising and marketing strategy to each subdomain.

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  • Dave Fowler Reply

    Thanks OWT. I shall now include subdomains in our online marketing strategy.

    July 4, 2017   at 3:41 pm
  • Gabor Reply

    I appreciate this article. I never knew sub-domains could be used with such creativity. Thanks for this!

    June 29, 2017   at 8:38 pm
  • Lola Hart Reply

    Thanks OWT for such interesting writes. This article certainly gave me great ideas to form my online marketing strategy around.

    June 26, 2017   at 7:51 pm

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