The existing and rising competition in the world of digital marketing is making it difficult for the website designers, developers, marketers and the advertising agencies in Dubai and all around the world to survive. In such a competitive environment, the digital marketing tips and techniques mentioned by the expert breaths the soul back into the digital marketers. The recent stats from different surveys prove that the revolutionizing trends and digital strategies are nowhere soon going to get easy to handle. And this is why we bring the seven tips that you can use to improvise your digital marketing practices.
- Sprinkle the web page with personalized content
According to the survey conducted by the team of Smart Insights, 88% of the content marketing professionals are relying upon personalization of the content elements. They believe that this will enhance the traffic in the coming time. But the surprisingly reasonable question here is that how can one personalize the data according to a single customer? This is where the concept of the smart content comes in. The content development team needs to understand the buyer’s persona at different levels and devise a content that fits the needs of the majority. Adding this style to your content, you’ll definitely be one step ahead on your digital marketing practices.
- Understand that Big Data is a precious arsenal in the field
IDC bears good news for the big data industry by claiming that it would reach a worth of $102 billion by 2019. Do you know what does this mean? It means that most of the successful website developers and marketers are into big data for good. They have invested their time in the practice of data analysis and have gained a lot of good results from it. By doing the same you’ll be bringing your business brand a strategic approach towards marketing, better decision making capability and stability in the market. Many advertising companies in Dubai use Big Data services and praise the success it has brought in.
- Work on designated landing pages
According to our routine, we take courage to make the home page our landing pages, right? This is one of the mistakes that the digital marketers are still making. You need to change your style and think towards the betterment of your brand. If you are advertising on another platform, adding a link to the page that directly opens the thing you were talking about in the ad will help you increase the conversion rate a lot. Thus, focus on making designated landing pages so that the viewer stays on your website for a longer time.
- Invest in visually-rich videos
The advent of visual content has changed the approach of the viewers. Now, they are looking forward to understanding the information about the product through beautiful and inspiring images and productive videos. Thus, one of the best tips anyone can give you is to compel you to start using images and videos in your content. This attracts the users and increases the conversion rate.
- Insert simplified and clear CTAs in your content
The CTAs and the link they open play the most favorable role in converting the viewer into a potential customer. And so, you need to make the call-to-action a bit clearer and more visible. Improve the style, font, color contrast and the content of your CTA. Be direct, polite and helpful so that the viewer takes interest in the offer you have got to make.
- Micro-moments are the new limelight in the digital world
We all have heard about the crazy micro-moments trend but it’s time we all get to know it better. According to a research, about 82% of the smartphone users are using their phones to get information while they are in the market. Around 1 in 10 users end up buying a different product they had planned owing to the response they got on their smartphone. The credit goes to change brought in the planning in those micro-moments of searching for the product. As a marketer, you need to make such moments count for your business brand and this will help your brand boost its number of sales.
- Expect long-term benefits
The magic of digital marketing techniques takes time to affect the overall branding, sales, and marketing results. This is one of the many reasons why many marketers give up before they could enjoy the real charm of all the efforts. Thus, if you are focused and doing your best to reach your objectives, we would say you continue to do that. Digital marketing is a long-term investment and you’ll soon reap the fruitful gift in the coming days.
The year 2017 has brought about a lot of changes in the digital marketing techniques and trends and has taught us a lot of useful lessons. The advent of 2018 requires acting upon those lessons because it is only then that a business’s digital marketing team can excel in the global market.