Search Engine Optimization
93% of Internet users start with a search engine and 68% of search engine users use Google. The first 5 results in Google get 67% of all clicks.
Search Engines play a crucial role today in affording information to online users and it is a great folly if your website is not optimized for them. Your site’s visibility depends on SEO so much so that ranking on any other page of the Google search results other than the first would count as almost no ranking at all.
SEO therefore is mainly about optimizing your website to list in the first 10 results on Google search results, Google being the most popular search engine currently, others being Bing, Yahoo, Baidu etc.
You need to get a basic idea of how search engines work seo-portfolioso you are able to appreciate what we do to get your website ranked in Google and others.
Order of Relevance is important here because it decides where your page will show up in the search results. Google uses the following core parameters to determine the order of relevance:
These are also therefore the core features of what is called On Page SEO.
On Page SEO is one of the sub categories of SEO, other being Off Page SEO. We provide services in both.
On Page SEO, as the name implies, is about optimizing the website to make it Search Engine Friendly. It involves, among other important steps, building the website content around selected keywords and phrases that describe your products and services best and which your target audience is likely to search your products or services with.
Naturally Keyword / Phrase selection is an important aspect of On Page SEO.
So, good On Page SEO involves:
Selecting the right keywords, phrases that not only represent your products and services aptly but which are also very likely to be used to perform search on these by an average user. This is called Keyword Research, which we undertake for you as first step towards successful SEO.
Framing the Meta TITLE tag carefully to include the selected keywords and phrases and not crossing the TITLE character limit set by Google and others. This TITLE shows on the web page; just above the space in the browser where URL is entered. Search Engines pick this title to be the title of the listing shown in search results. Crossing this limit would mean that any characters in the TITLE beyond this limit will not be visible in the search results, though these would still be good for SEO.
Creating good content is another important aspect of effective SEO. While the content should be created around targeted keywords obtained with sound Keyword Research, it is important not to lose view of the fact that the content is for the consumption of your target audience. Over stuffing content with keywords is BAD SEO. Stay clear of any ‘SEO Professional’ who suggests so.
No-nonsense, to the point and grammatically correct content will help add value to your website. Keywords are important to be inserted in the content but the integrity of the content should not be compromised. This is what the art of Content Writing is all about. We write content that is a fine balance between right Keyword Density and content quality.
Creating SEO friendly URLs. These serve a dual purpose of giving your visitors a quick idea of the page they are about to visit as well as affording an opportunity to include keywords and phrases within to help search engines better find your page.
Further on, other practices such as labeling the images correctly, not including important information in images, avoiding duplicate content in pages and such go a long way in building a good ranking for your website.
On page SEO prepares your site for submitting to Search Engines, which index it readily. It may fair well with regular updates to content and being a search engine friendly site, but the battle is only half won. It still lacks an important chunk of work.
Off page SEO.
This is about your website’s presence on other sites. You can be present on other sites as infographic banners, online advertisements, blog posts or even as a link.
It does matter therefore the kind of sites your website shows up on. The popular and trustworthy these sites are the better are the chances of your website seen as legit and serious by search engines.
So having links to your website on authoritative, relevant and quality websites give you a good edge over others that don’t.
We help you with this part by posting links to your site on popular websites by creating a genuine premise for their acceptance.
The best way to go about it is to have a blog on your website and update it regularly with quality content with good use of images and videos to make it as succinct as it could be for your users. These posts can then be posted in relevant circles such as Social Media Groups, other blogs and websites.
Social Media can be safely called as an indispensible platform to drive traffic to your website. Creating pages on FB, Linkedin, Twitter and Google+ etc. are great ways to popularize your content. Further, your posts on Social Media can enjoy an exponential reach if treated by online marketing professionals like us.
Lastly, all of the above steps should be implemented carefully and very correctly. There is a high penalty that search engines – particularly Google – impose on webmasters indulging in (knowingly or unknowingly) in what is called Black hat SEO. Penalties may range from website being dropped off in search results to complete removal of the URL. These situations are very avoidable as it may take a painfully long time to correct them.
Stay clear of companies that may apply such practices to your website. Here is a small list of Black hat SEO practices you should be wary of:
- Random and heavy Keyword stuffing in pages
- Invisible Text.
- Directing the user to another site or page (Cloaking).
- Links from sites with non-relevant content.
Choose your SEO service provider carefully and with caution. A bad one can really make you pay for bringing your business down.
A good one on the other hand may be expensive but the growth they may bring to your business would be enormous.