These are also therefore the core features of what is called On Page SEO.On Page SEO is one of the sub categories of SEO, other being Off Page SEO. We provide services in both.On Page SEO, as the name implies, is about optimizing the website to make it Search Engine Friendly. It involves, among other important steps, building the website content around selected keywords and phrases that describe your products and services best and which your target audience is likely to search your products or services with.
Naturally Keyword / Phrase selection is an important aspect of On Page SEO.
So, good On Page SEO involves:
Selecting the right keywords, phrases that not only represent your products and services aptly but which are also very likely to be used to perform search on these by an average user. This is called Keyword Research, which we undertake for you as first step towards successful SEO.Framing the Meta TITLE tag carefully to include the selected keywords and phrases and not crossing the TITLE character limit set by Google and others. This TITLE shows on the web page; just above the space in the browser where URL is entered. Search Engines pick this title to be the title of the listing shown in search results. Crossing this limit would mean that any characters in the TITLE beyond this limit will not be visible in the search results, though these would still be good for SEO.
Creating SEO friendly URLs. These serve a dual purpose of giving your visitors a quick idea of the page they are about to visit as well as affording an opportunity to include keywords and phrases within to help search engines better find your page.
Further on, other practices such as labeling the images correctly, not including important information in images, avoiding duplicate content in pages and such go a long way in building a good ranking for your website.
On page SEO prepares your site for submitting to Search Engines, which index it readily. It may fair well with regular updates to content and being a search engine friendly site, but the battle is only half won. It still lacks an important chunk of work.
This is about your website’s presence on other sites. You can be present on other sites as infographic banners, online advertisements, blog posts or even as a link.
It does matter therefore the kind of sites your website shows up on. The popular and trustworthy these sites are the better are the chances of your website seen as legit and serious by search engines.
So having links to your website on authoritative, relevant and quality websites give you a good edge over others that don’t.
We help you with this part by posting links to your site on popular websites by creating a genuine premise for their acceptance.
The best way to go about it is to have a blog on your website and update it regularly with quality content with good use of images and videos to make it as succinct as it could be for your users. These posts can then be posted in relevant circles such as Social Media Groups, other blogs and websites.
Social Media can be safely called as an indispensible platform to drive traffic to your website. Creating pages on FB, Linkedin, Twitter and Google+ etc. are great ways to popularize your content. Further, your posts on Social Media can enjoy an exponential reach if treated by online marketing professionals like us.
Lastly, all of the above steps should be implemented carefully and very correctly. There is a high penalty that search engines – particularly Google – impose on webmasters indulging in (knowingly or unknowingly) in what is called Black hat SEO. Penalties may range from website being dropped off in search results to complete removal of the URL. These situations are very avoidable as it may take a painfully long time to correct them.
Choose your SEO service provider carefully and with caution. A bad one can really make you pay for bringing your business down.
A good one on the other hand may be expensive but the growth they may bring to your business would be enormous.