It was officially released in 2008 and since then Magento has been developing at an incredible speed and is now the world’s biggest E-commerce platform which has gained trust by over 200,000 retailers in the world, ranging from small start-ups to giant enterprises. So what makes an Online Magento store one of the best E-commerce platform. Read below.
a. Open source
Magento is a free E-commerce platform which uses open source technologies and programming languages, and the first key benefit of using Magento platform lies there. Open source means that Magento is not only more flexible for developers but also more easily to access (in terms of cost) and ensures a better security for users.
Magento is now ranked number 3 in the US and Canada’s top 500 E-commerce traders. There are thousands of Magento developers, agencies and users in every corner of the world, meaning that if you’ve never been alone. There are so many experienced agencies out there and you can freely switch to other providers (unless you sign a contract). In addition, Magento has a huge community support from expert Magento developers, making it easy to find solutions or help related to Magento should you are indeed.
c. Mobile-friendly configuration
These days when Smartphone, iPad and M-commerce are now the hottest keywords for any business, especially E-commerce agencies; thus, it is a must for every E-commerce retailer to choose a mobile-friendly platform. At this point, online Magento store platform is definitely the best choice as the apps allow store integration across multiple devices to work properly on smartphones, tablets, etc.
One of the major advantages of Magento is its giant store of extensions. Online Magento store owners can find it easily to expand and differentiate their websites from other competitors’ by using different extensions. Moreover, the market for Magento extension is now flourishing, which allows you to have so many choices of versions for each extension with a very reasonable price integrated perfectly with your store.
e. Multiple stores
The fact that Magento can run multiple storefronts from a single backend system gives it a big bonus point to compare with other competitors. If you are running multiple stores for multiple brands but want to maintain one harmonized backend system then Magento should be the best E-commerce platform for you.