Promoting a business on an offline and an online platform takes all the efforts and time of the marketers. In an era which is advancing at a speed of light with modern technology sweeping away the older trends, it is important to stay at the top to ensure leading sales and increasing profit. Today, every other person owns a mobile device which makes it safe to say that we dwell in the era of mobile and this is why the marketers and business owners need to consider the publicity of their brands on all kinds of devices.
This is what leads us to the question that whether a branding mobile app is better or a brand’s official website is more suitable for marketing? Both of them have their pros and cons according to the situation at hand. The topmost advertising agencies in Dubai and worldwide are known to have their extensive websites and apt mobile app working while some other product selling businesses focus on running either a successful app or a functioning website.
Thus, to help you explore the suitability of each platform and the challenges it poses, we have compiled a comparison basing on the development and functionality features of both the platform. They are as follows:
- The diversity of the platform
Web designing calls for an excellent approach to creativity. The use of multiple elements and tools is appreciable on the web whereas the mobile app development is dependent only on the interface elements of the OS. For a mobile app, most of the elements are meant to be defined by the smaller spaces which is why the graphics and tools it can offer is limited to some extent. This suits best if your business brand is offering to the point services. For the website designing, the design depends on the screen size. It involves a lot of things from the toolbar to buttons, backgrounds, templates, and customization of each element, font, font’s size color, and the typography to be used and most importantly the layout of the web pages of the websites. All such finer details for every level are missing when it comes to mobile app development.
- Responsiveness for the screen type
We all know how important it is for a website to be responsive and agile. The Blue Corona marketing solutions conducted a research in the previous months and stated that 62% of companies which designed their website(s) for mobile platforms witnessed an increase in their sales. Thus, this means that the responsibility on the website designers to make the websites responsive in terms of different screen resolutions, sizes and according to the devices is a daunting task. While every other day new models of mobile devices keep on launching, the website designers are expected to update the coding and design for suitability for major devices. This requires experienced and highly skilled website developers to do the job.
The advertising companies in Dubai on the other hand (some of them) found it comforting to design and develop a mobile app instead of dealing with the entire web designing heck. And why wouldn’t they? The mobile app development is specifically dedicated for its use on the mobile phone leaving out the burden for designing it for different platforms. The two simple ones, in this case, are the Android and the Apple operating systems and the developers are only expected to follow the respected guidelines.
- Versions of the website and the mobile app
While weighing which design offers more functionality, it is safe to say that the website designed by the designers is accessible to the desktop users, smartphone users, and other screen-device users. But the application in this situation needs to be separately developed for the websites in order to run on them. The mobile apps are confined to their use on the mobile phones only.
- Challenging in terms of context dependency
Developing a mobile app unlike the website design is challenging when it comes to offering the right contextual intelligence. The fact that most of the mobile phones are equipped with such intelligence, they have a better chance of becoming the user’s personal assistant. A perfect and apt mobile app needs to improvise this role. This is why it is all around the web that context is the king on the mobile. Whatever app you design, it needs to be easy to use in varying situations like under low/ bright light, while the person is on the move, or when the app used by people with small or big hands. This highly contextual nature of mobile app designing makes it hard to fulfill the demands.
- Interactive design vs. informational source
The use of the mobile apps makes it quite clear that the purpose of launching such apps is to increase the interactivity between the customers/ users and the owners/ sellers. The apps can give out pop-ups attracting the users to come towards them. But if you look at the website design, it merely offers an information distributing platform from where all the viewers and users can get a detailed product description and blog articles on different topics regarding the domain.
- Developmental cost
The developmental cost of the mobile app and website are dependent on the time invested and effort put in the five phases of development. The higher the effort put in, the more the elements, tools, and coding used to achieve the final look; the more will be the development cost of that specific product. The five steps that rule the development include:
- Setting up for development– the pre-phase and the actual phase
- Learning how to use the software or code for the website/ app
- Designing the layout – Whether you decide to keep it simple or merge multiple sources to produce a creative end-result
- Generating content– The content for mobile apps is often precise and apt while for a website, how else are you going to fill the whole space? You need as much suitable and effective content (written, videos, graphs, infographics) as possible.
- Troubleshooting and the ongoing maintenance– The bigger the program/ platform, the more maintenance it requires. A website consists of hundreds of different elements and most of them would require maintenance at one time or the other
By compiling all the money spent on fulfilling these tasks, you can find out the development cost as well. Roughly, it is estimated that developing a website is expensive than developing a mobile app.
These are the top six things concerning the website design and mobile app design. The comparison is quite clear giving you a chance to analyze your situation and requirements and decide whether you need a website or a mobile app for your business brand first.