Get the Search Engines to Index All Your Pages!

There are a multitude of articles that will tell you about the problem…. Search engines generally can't read '?' or '&' in a web page address. So, if you use a database with your web pages, or if you pass information through an address using these characters, the pages cannot be found by the search engines.

Why is this a problem? Well, imagine you have a site with an online store. You have 1000 products in the store and each one is accessed with a web address like this:

http://www.mystore.com/products.asp?id=754

All the search engines will see is everything up to "products.php". They are blind to everything after '?'. This means that the search engines will find none of your 1000 products because they can't read the full address, and that's 1000 less opportunities for someone searching the web to find your site. Wouldn't it be great, though, if someone searching the web could search for your products? Well, the good news is, now they can…

Dynamic Linker is an ISAPI filter for Microsoft Internet Information Server (IIS). It can process a web address in such a way that the search engines are able to read it in full, and so access all the information on the resultant page correctly. So, how does it work?

Let us take the example address above:
http://www.mystore.com/products.asp?id=754

Using Dynamic Linker, the address is re-coded like this:
http://www.mystore.com/dynalink/id/754/products.asp

When the page is called using this web address, it is processed by the Dynamic Linker filter that then retrieves the correct page. For the search engines, there is no '?' or '&', so they are now able to read the full URL and index the results. What this means is that your previously 'hidden' site is now fully accessible for the search engines to find!

Dynamic Linker requires no detailed technical knowledge to install, and no complex programming to use.

If you have any questions, check out our FAQ section.
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