Web 2.0 is about striking a balance between visual feel of the site, information placement and users' browsing comfort.

This approach to Web design has it's entire focus on doing things with common sense and keeping the information dissemination in mind with minimal but effective use of general Web design elements like imagery, colors, columns etc.

Any Website that is Web 2.0 ready would necessarily meet the below:

•       It will say exactly what it intends to. Neither more nor less. The important and main          information would be well placed and handy
•       The visual elements would serve more than a cosmetic purpose and would be well          integrated with the flow of information
•       The Website would make the most optimal use of the time a visitor spends on the site by          making relevant information available to him at relevant places on the site.

We, as a veteran Web design company, design Web 2.0 ready Websites. We design Websites with care and responsibility that directly address the issues of providing a visitor with a fruitful browsing experience and catching his attention. We use the following points as our guideline while we create Websites for you.

We Keep it simple

In nut shell this is all about saying more with less. Less visual elements but effective and carefully chosen ones. We believe that visual elements in a site are not meant to just "decorate" a Website but should be used as and where the accompanying information demands them.

This rule helps us striking a complimenting relation among the visual design and the textual information and the end result is a simple site that is both clean and focused.

A visitor ends up paying more attention to the content of the site without getting engrossed and wasting that limited window of browsing time on imagery and other visual effects that could be done away with in the first place.

Central design

As a principle when you look at something your tendency is to look straight. You would look sideways only if you are required to. This subtle psychological fact is the reason why a central layout is good for your site.

Websites that have a centrally aligned layout give the user a feel of symmetry and ease. Since the layout has an inherent symmetry, the designer does not have to add unnecessary design to the site to make the layout balanced.

We invariably position our layouts in the center unless we have a good reason not to.

Fewer Columns

Columns are divisions within a Website's pages with different content. In fact they are sub-sections of a page. Since each column is meant to carry a different text they have to be used minimally. Too many of them on a page would pull a users' attention in different directions simultaneously and each column would end up nullifying the impact of the other.

A page should be divided in columns only when the different sets of information on a page are related to each other. And even in that case columns should avoided altogether if there is another way of placing the same information on the page.

We recommend a maximum column limit per page to three unless there are rare exceptions when information really can be delivered better and more effectively just by the using more columns.

Important Website Sections

Almost every Website is divided in sections such as:

Header
Navigation
Background
Content Area
Miscellaneous
Links within the Website

These areas need a clear distinction among themselves which is generally achieved using colors.

We take care that we choose colors that aren't as overwhelming on the visitors eye so as to distract him or take away his attention from the content.

Another side of the coin is that the fact that bright colors attract the eye, they can be made use of to make important sections of the site to stand out.

As with all of Web 2.0 design, balance is the key here.

Simple Navigation

The permanent navigation, that appears on all pages of your site in a fixed area of the Web template allows you to cruise through it and therefore it's essential that it is handy, has clear and relevant link names and is easily selectable.

•       Web 2.0 design makes permanent navigation legible, strong, sharp and obvious.
•       Inline hyperlinks (links within text) are typically clearly differentiated from normal          text.

Simple navigation is better because visitors access it frequently to browse through the Website and site navigation helps them by keeping them informed on:

•       Their present location on the Website
•       Their options to browse to other parts of the Website
•       Activities that the Website offers them

Prominent Text

Making things prominent makes them more noticeable. This simple fact is made use of repeatedly day in and day out on billboards, printed ads, headings and headlines and now on Web 2.0 ready sites.

Text that stands out is not only easy to read, but it's also more available to a better spectrum of people. That includes, besides people with visual impairments, people looking on computer screens in bright lights, people sitting a bit far from the screen, and people just browsing idly. And that is quite a bit of people.

So, text posted on a Website in a fashion that makes it stand out improves your Website's usability and that is what we want as an end result.

The Bells & The Whistles

The role of graphic design in a Website has it's own importance. Without it, no matter how good it's content, a Website would seem like an overly long email.

Web 2.0 design promotes the use of imagery, effects, icons and so on, in a fashion that makes them an integral part of the content and not separate from it.

All our Web designs such as layouts, Flash, banners, icons etc. are done in a way that they merge with the text in the sense of it's theme and direction. The Web 2.0 compliant way.